Mat Neidhardt lets carefully controlled coincidence shape his spontaneous snaps and stories.

With his quick wit, even quicker hand and open spirit, he moves between scenes, people, countries, all types of cameras, and requirements: right at the center of what is happening, he always catches the right moment. Mat specializes in photographing his friends and family. Photographing the people who are close to him gives Mat a chance to explore how – and who – people really are. Using as many as three or four different cameras at once, Mat takes unexpeced, unscripted shots that make viewers feel like they are at the party or gathering – rather than on the outside, looking in.

Mat works for brands liek AboutYou, Adidas, Asics, Allianz, AXA, BabyBel, BMW, Bosch, Casio, Coca Cola Company, Deichmann, Danone, Ebay, Fanta, Fishermens Friends, Helsana, Lätta, Mercedes Benz, Mc Donals, MINI, Migros, MTV, Nike, Onitsuka Tiger, Panasonic, Porsche, PostFinance, Porsche, Puma, smart, Sony, Tom Tailor, Vodafone, Volkswagen, Volvic, Zalando and many more…

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